To increase the number of Facebook fans
0.1seconds Social Gamification
The simple Facebook game application which participants may win a 50% off coupon just by clicking the button.
However, the chance is only for 0.1 seconds, the moment digital clock shows a repeated pattern of digit.
Click the button.
If you click exactly, you win 50%OFF.
If you are early or late, you lose.
The results are automatically shared on SNS.
The frustration and excitement of users hijacked the timeline.
of only for a total of 8.7 seconds campaign
The number of Facebook fans increased by 150%
The growth rate is 2000% faster than before.
It created a huge buzz.
In addition, the winning rate was only 9.2%.
The minimum amount of coupons brought the maximum result.