The overview about this promotion

This is the promo promotion of the telegrams
designed by Junko Koshino, who is one of the most
famous Japanese fashion designer in the world.
Officially joined the idol group, and became the
world's oldest idol. Released new song on the
theme of telegram, also performed live, then finally
appointed as lifetime honorary member.

In order to not end with advertising and campaign,
news, Koshino Junko has joined in idol group BiS!!

At the same time as the subscription, released
"telegram Japan in Love", new song on the theme of
telegram, perfomed live PR of telegram, used the
telegram at the end of the live, they announced that
Junko Koshino was appointed as lifetime honorary
member.

From the Landing Page, the news "the fashion designer of
the world became the world's oldest idol" was applied to
the Japan.The celebrities and famous people in the field of
fashion industry tweets on Twitter. It expanded to internet
media immediately.Finally it was published in the top of
Yahoo!, which is one of the most influential news media in
Japan. There live and new song also became a hot topic,
and was published in various newspapers and televisions.