SADAKO SUMA4D THE WORLD’S FIRST “AUGMENTED MOVIE” EXPERIENCE

Background

To increase moviegoers

Today, watching movies is more of an in home experience. DVDs and online streaming are more common to the young, causing decrease in amount of moviegoers. Considering this background, to achieve the goal of increasing moviegoers, we concluded that there was a need to create a new value to the theater experience.

Challenge

Creating new value; merging reality.

SUMA4D is a system linking each individuals’ smartphones with the movie. The phone vibrates, flashes, and even gets a call when the actor rings in the film! SUMA4D turns movie theaters into interactive horror attraction. This experience does not end in the theater. Back at home in midnight, the phone receives a call from the ghost, just like in the film.

screen Connected from theater

Result

Increased moviegoers by 170%

SUMA4D has created a whole new movie experience, resulting as a hot topic in over 100 TV programs. Many people shared this experience on the SNS with a photo of their frightend face, which was taken secretly during the movie. In addition, the phone call from the ghost generated a buzz on the SNS. Finally, the number of moviegoers jumped up to 270% compared to the same movie with only 3D stereographics.

New experience leading to an unstopping buzz on the SNS.

many tweets capture of news tv

High ratings!

AppStore平均4.5

App Store 平均

GooglePlay平均4.3

Google Play 平均 4.3

Execution

Experiencing the Tatoo

A phone call synchronized with the movie.

Unintended flashes and snap shots, as if the smartphone was “cursed”.

Psychic Photograph; smartphone showing what you can not see on the screen.

Scream out loud!

Your smartphone being “cursed”!!

Your smartphone gets “Infected”.

Flooding push notifications from your friend.

Your smartphone calls your friend on its own.

Random data deletion!

The end of the movie does not mean the end of the story...

your “scream” and “horrified face” as a souvenir.

During the movie, your smartphone secretly records your “scream” and takes a photo of your “horrified face” with flashes. These data are then saved as a souvenir, so that you can share .

0 o’clock midnight, a call from Sadako.

This experience does not end in the theater. Back at home in midnight, the phone receives a call from the ghost, just like in the film. This event was shared the most through the SNS.

and more...

Sadako gives you a call at Christmas eve.

As for the promotion of the DVD release, we set up so that Sadako gives you a call at 9p.m. on Christmas eve.

- “The DVD is available soon... Buy it... Please...” -

Audiences with the application still installed, received this charming call, which was vastly shared on the SNS.