During the movie, your smartphone secretly records your “scream” and takes a photo of your “horrified face” with flashes. These data are then saved as a souvenir, so that you can share .
Today, watching movies is more of an in home experience. DVDs and online streaming are more common to the young, causing decrease in amount of moviegoers. Considering this background, to achieve the goal of increasing moviegoers, we concluded that there was a need to create a new value to the theater experience.
SUMA4D is a system linking each individuals’ smartphones with the movie. The phone vibrates, flashes, and even gets a call when the actor rings in the film! SUMA4D turns movie theaters into interactive horror attraction. This experience does not end in the theater. Back at home in midnight, the phone receives a call from the ghost, just like in the film.
SUMA4D has created a whole new movie experience, resulting as a hot topic in over 100 TV programs. Many people shared this experience on the SNS with a photo of their frightend face, which was taken secretly during the movie. In addition, the phone call from the ghost generated a buzz on the SNS. Finally, the number of moviegoers jumped up to 270% compared to the same movie with only 3D stereographics.
App Store 平均
Google Play 平均 4.3
A phone call synchronized with the movie.
Unintended flashes and snap shots, as if the smartphone was “cursed”.
Psychic Photograph; smartphone showing what you can not see on the screen.
Scream out loud!
Your smartphone gets “Infected”.
Flooding push notifications from your friend.
Your smartphone calls your friend on its own.
Random data deletion!
This experience does not end in the theater. Back at home in midnight, the phone receives a call from the ghost, just like in the film. This event was shared the most through the SNS.
As for the promotion of the DVD release, we set up so that Sadako gives you a call at 9p.m. on Christmas eve.
- “The DVD is available soon... Buy it... Please...” -
Audiences with the application still installed, received this charming call, which was vastly shared on the SNS.