To better inform young people about the Let'snote which is a notebook brand by Panasonic.
IMAGINATURE (Illustrated Encyclopedia of Imaginary Animals): Represent the Let'snote with Imaginary Animals.
The product is most distinguished by its coexisting contradictory allures.
E.g. To better inform young people about the Let'snote which is a notebook brand by Panasonic.
That is why we represented the Let'snote RZ with "imaginary animals" that are combinations of two species with different appealing traits, thus symbolizing the product.
Insecta, Carnimenoptera, Canapidae. Widely dispersed in the northern hemisphere.
The photo shows a Canabis Lupus Japonis, or Japanese Wolbee. A foreign species, the Asian Mainland Wolbee, came to Japan and evolved into this unique species. The Wolbee is highly intelligent and engages in advanced communication with members and non-members of its hive by dancing and howling. It forms an extremely organized society within the hive, with separate hierarchies for males and females. Those hierarchies are maintained through constant ritualistic verification.
IMAGINATURE Personality Test :
Bridge between Users and Imaginary Animals.
When the user enters his or her name, the website shows the imaginary animal that embodies the user.
The IMAGINATURE site got 1,000,000 page views in 3 days and significantly contributed to gaining brand recognition.