IMAGINATURE

It's like a dream with contradictory allures.

imaginature
MISSION

To better inform young people about the Let'snote which is a notebook brand by Panasonic.

Panasonic Notebook
IDEA: IMAGINATURE

IMAGINATURE (Illustrated Encyclopedia of Imaginary Animals): Represent the Let'snote with Imaginary Animals.

The product is most distinguished by its coexisting contradictory allures.
E.g. To better inform young people about the Let'snote which is a notebook brand by Panasonic.
That is why we represented the Let'snote RZ with "imaginary animals" that are combinations of two species with different appealing traits, thus symbolizing the product.

INTELLIGENT × LIGHT
intelligent × light
COMPACT × LIGHT
compact × light
light intelligent energetic fashionable tough
compact compact × light compact × intelligent compact × energetic compact × fashionable compact × tough
light light × intelligent light × energetic light × fashionable light × tough
intelligent intelligent × energetic intelligent × fashionable intelligent × tough
energetic energetic × fashionable energetic × tough
fashionable fashionable × tough
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WOLBEE

Scientific Name : CANAPIS LUPUS JAPONICA

Insecta, Carnimenoptera, Canapidae. Widely dispersed in the northern hemisphere.
The photo shows a Canabis Lupus Japonis, or Japanese Wolbee. A foreign species, the Asian Mainland Wolbee, came to Japan and evolved into this unique species. The Wolbee is highly intelligent and engages in advanced communication with members and non-members of its hive by dancing and howling. It forms an extremely organized society within the hive, with separate hierarchies for males and females. Those hierarchies are maintained through constant ritualistic verification.

IMAGINATURE Personality Test :
Bridge between Users and Imaginary Animals.

When the user enters his or her name, the website shows the imaginary animal that embodies the user.

test index
test result
Diagnose
RESULTS

The IMAGINATURE site got 1,000,000 page views in 3 days and significantly contributed to gaining brand recognition.

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