ケンコバト

Birdman’s “Refreshing Japan!” Project

A campaign that “truly connects” with Japanese users of the refreshing candy, HALLS

ケンコバトサムネイル

kenkobato【THE CHALLENGE】
30 years after the refreshing candy, HALLS was launched in Japan, its users were starting to get old, and the brand needed to be rejuvenated.

ケンコバトサムネイル

kenkobato【THE SOLUTION】
Targeting young business men, the new campaign put twitter at the center of it. By creating a robotic system with an A.I. program on twitter, it enabled interactive communication which “the target could play with,” and offered totally new communication model which focused on “entertainment and transmission of information” going beyond conventional use of twitter as just a simple customer service or newsletter from a company.

ケンコバトサムネイル

kenkobato【THE RESULT】
・The account became the largest promotional campaign account in Japan.
・HALLS’ brand preference increased by 27%.
・HALLS’ product sales went up.

百聞は一見にしかずや!

タイムラインを見る

ケンコバトに話しかける